Position: Growth Marketing Associate

Number of hours: 20-40 hours/week

Schedule: EST

Tasks required:

• Design and execute high-leverage, low-cost acquisition strategies that drive sustainable user growth.
• Implement A/B tests and funnel experiments to increase conversion at every stage.
• Identify, test, and optimize diverse acquisition channels:

1. Content Marketing & SEO: Build and scale organic traffic through high-value content.
2. Community Building & Social Media: Grow an engaged following on key platforms.
3. Affiliate & Partner Marketing: Develop relationships with influencers, partners, and affinity groups.
4. Referral Programs: Launch and iterate on viral referral loops.
5. Email Marketing: Build and segment lists; create drip campaigns that drive conversion.
6. PR & Media Outreach: Generate organic buzz via press mentions and thought leadership.

• Analyze campaign data, user behavior, and conversion funnels to refine strategy.
• Use tools like Google Analytics, Mixpanel, or Amplitude to track KPIs and derive actionable insights.
• Collaborate closely with product, engineering, and leadership to align growth efforts with product roadmap and company goals.
• Keep tabs on market trends, consumer behavior, and the competitive landscape in fintech and proptech.
• Identify whitespace opportunities and recommend strategic pivots.

Requirements:

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum 4 years in a growth or performance marketing role, ideally within a startup or scale-up.
• Fintech Background Required: You’ve directly marketed financial products or services and understand how to build trust with financially vulnerable users.
• AI Proficient: Comfortable integrating tools like ChatGPT, Jasper, Notion AI, and others into your growth workflow for testing, copy, segmentation, and analysis.
• Experience with product-led growth (PLG).
• Knowledge of first-time homebuyer journeys or mortgage industry trends.
• Basic skills in graphic design, video editing, or landing page optimization.
• Creative Problem-Solver: You think in growth loops, not just campaigns. You thrive on doing more with less.
• Data-Native: You make decisions with confidence using data, not assumptions.
• User-Focused: You understand user psychology and how to build trust and retention.
• Fintech Familiar: Bonus if you’ve marketed financial services or personal finance products.
• Scrappy & Resilient: You can move fast, pivot quickly, and thrive in ambiguity.
• Mission-Aligned: Passionate about expanding access to homeownership and financial empowerment.