• A social media manager plays a crucial role in shaping a company's online presence and reputation.
• They are responsible for creating and curating content that is relevant, engaging, and informative for the company's target audience. Additionally, social media managers monitor the performance of each social media platform and adjust their strategies accordingly to ensure maximum engagement and reach. They also interact with followers, respond to comments and messages, and address any customer concerns or complaints in a timely and professional manner. By effectively managing a company's social profiles, a social media manager can help promote brand awareness, increase customer loyalty, and drive sales.

Duties and Responsibilities

• Responsible for planning, managing, and implementing strategy for all social media platforms 
• Strengthening social media presence and maintaining good online reputation 
• In charge of strategizing and conceptualizing a competitive social media calendar 
• Must be knowledgeable about SEO and SEM 
• Works seasonally with the Marketing Strategist to align social media content 
• Overseeing and managing day-to-day social media posting 
• Collaborating with the Content Creator and Copywriter to create engaging and compelling content
• Analyzing social media KPIs 
• Being on top of the latest social media trends
• Setting specific objectives and reporting on ROAS

Qualifications:

• Proven work experience as a social media manager
• Hands on experience in content management
• Excellent copywriting skills
• Ability to deliver creative content (text, image and video)
• Solid knowledge of SEO, keyword research, and Google Analytics
• Knowledge of online marketing channels
• Familiarity with web design
• Excellent communication skills
• Analytical and multitasking skills
• BS degree in Marketing or relevant field