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Position: Social Media Manager

Number of hours: 40 hours/week

Schedule: Canada (EST) Time Zone

Content Strategy & Management

• Develop and implement social media strategies to increase engagement, visibility, and leads across key platforms (YouTube, LinkedIn, TikTok, Instagram).
• Create a monthly content calendar aligned with company goals and service offerings, particularly in consulting and educational outreach.

Video & Audio Production

• Repurpose blog content into engaging videos with clear narratives and visual storytelling.
• Edit and produce high-quality educational video and audio content (3-7 mins of educational content), ensuring clarity, brand consistency, and audience appeal.

Community Engagement

• Build and nurture communities by interacting with followers, responding to comments, and fostering discussions around consulting and cybersecurity topics.
• Track platform analytics to understand audience behavior and optimize future content.

Brand Representation

• Represent the brand’s voice and values authentically across platforms.
• Collaborate closely with internal consultants and subject matter experts to translate technical topics (e.g., cybersecurity) into digestible content.

• Proven experience as a Social Media Manager or similar role.
• Knowledge or background in cybersecurity is a strong plus.
• Experience working in consulting or service-based environments is preferred.
• Strong skills in video and audio editing tools (e.g., Adobe Premiere Pro, Final Cut Pro, or similar).
• Experience in managing YouTube and LinkedIn content; TikTok and Instagram experience is a plus.
• Ability to create visually compelling and educational content.
• Excellent written and verbal communication skills in English.
• Detail-oriented, organized, and comfortable managing multiple platforms and content formats.

Preferred Tools:

• Adobe Creative Suite (Premiere, Audition, Photoshop)
• Canva, CapCut, or similar for mobile/social edits
• Scheduling tools (Buffer, Later, Hootsuite)
• Analytics (YouTube Studio, LinkedIn Insights)