• Global Brand Strategy
• Develop and execute comprehensive brand awareness strategies across key international markets, including New Zealand, USA, UAE, Vietnam, India, and the UK.
• Set and achieve brand growth targets aligned with corporate objectives.
• Create compelling brand narratives that connect with diverse audiences and reflect the company’s values of innovation, health, and wellness.
• Monitor and adapt to emerging marketing trends and opportunities across global platforms.
• Digital Marketing Leadership (B2B and B2C)
• Lead high-impact digital campaigns including SEO, SEM, content marketing, email marketing, and social media.
• Produce localized content tailored to regional preferences and cultural nuances.
• Develop marketing strategies for both wholesale/distribution partners and direct consumers.
• Use analytics to optimize customer acquisition, retention, and campaign effectiveness.
• Establish and track key performance indicators for all digital efforts.
• E-commerce and Channel Growth
• Drive traffic and conversions across e-commerce platforms such as Amazon, Walmart, and the company’s own website.
• Align marketing campaigns with inventory, promotions, and pricing strategies in coordination with operations.
• Implement conversion rate optimization (CRO) techniques to maximize revenue and customer lifetime value.
• Support B2B teams with marketing materials, digital tools, and lead generation campaigns.
• Brand Performance and Insights
• Conduct market research, competitive benchmarking, and customer sentiment analysis.
• Track and report on brand health metrics, including awareness, engagement, and loyalty.
• Prepare quarterly performance updates for senior leadership, aligned with business growth targets.
• Team Leadership and Cross-functional Collaboration
• Build and manage a high-performing marketing team, including content creators, ad specialists, and social media professionals.
• Collaborate closely with sales, operations, and customer service teams to ensure brand consistency and execution.
• Serve as a brand ambassador both internally and externally.
  
  

• Bachelor’s degree in Marketing, Business, or related field (Master’s preferred).
• At least 5 years of experience in brand management or digital marketing, ideally within wellness, health, or FMCG sectors.
• Proven track record of growing brands through digital channels with measurable success.
• Hands-on experience with SEO, SEM, Meta Ads Manager, Klaviyo, Google Analytics, and similar tools.
• In-depth understanding of both B2B and B2C marketing strategies.
• Strong leadership and strategic planning abilities.
• Excellent communication and presentation skills.
  
  

Please refer to job description.