About the Role

We are seeking a highly motivated and experienced Senior Social Media Business Strategist to join our dynamic marketing team. The ideal candidate will have a strong background in B2B marketing, with a particular focus on LinkedIn, and a deep understanding of international market trends. This role will also involve attracting and engaging local talent in the Philippines through various social media platforms.

Work hours: 9:00 AM to 6:00 PM PHT (subject to flexibility and change upon prior notice)

Work set-up: Predominantly work from home (may be required to report to Mandaluyong or Makati offices when needed)

What you’ll d

• oDevelop and Implement Strategies: Create and execute comprehensive social media strategies that align with business goals, primarily targeting LinkedIn, but also including other platforms such as Facebook and Instagram
• .Own and drive the LinkedIn strategy and execution for Penbrothers’ corporate pag
• eManage other PB social pages (Facebook and Instagram), focusing on candidate engagement and employee-related conten
• tDevelop and execute the editorial calendar - propose weekly/monthly content ideas, prepare planning spreadsheets, and guide the directio
• nAnalyze social media performance and prepare reports with actionable insight
• sStrategize and execute content to drive both brand visibility and lead generatio
• nMicro goal: increase impressions, engagement, follower
• sMacro goal: generate leads (bigger goal that naturally comes after increasing traction in social media pages
• )Content Creation: Produce high-quality, engaging content tailored to B2B audiences internationally, as well as content aimed at attracting local talent in the Philippines
• .Propose editorial themes, based on trends and competitor researc
• hWork closely with internal teams to plan and align content calendar
• sCreate post copywriting and briefs for visual assets (all graphics and visuals will be produced by other team members
• )Audience Engagement: Build and nurture relationships with key stakeholders, including potential clients and local talent, by engaging with content, responding to comments, and managing online communities
• .Performance Analysis: Monitor, analyze, and report on social media performance metrics, using insights to optimize strategies and improve engagement
• .Analyze and report on post performance using native platform insights, Google Analytics, and Exce
• lExtract conclusions and improve strategy iteratively
• .Campaign Management: Plan, execute, and manage social media campaigns, ensuring alignment with broader marketing initiatives and business objectives
• .Primary focus: LinkedI
• nSecondary: Facebook & Instagra
• mMonitor and respond to community engagement/comments on all platforms
• .Trend Monitoring: Stay up-to-date with the latest social media trends, tools, and best practices, particularly those relevant to B2B marketing and talent acquisition
• .Collaboration: Work closely with the marketing, sales, TA, and HR teams to ensure cohesive messaging and strategy across all channels

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Job requiremen

tsWhat You Brin

• g:Proven experience in social media marketing with a focus on LinkedI
• n.Strong understanding of B2B marketing and thought leadership strategie
• s.Familiarity with LinkedIn analytics and marketing tool
• s.Proven experience in growing social media presence and performance, ideally for startups or B2B brand
• s.Strong analytical mindset - comfortable with data, metrics, and optimization loo
• psGoal-oriented problem solver with a "growth hacker" mentali
• tyExcellent copywriting skills; must personally write content posts and brie
• fsCapable of identifying trends, adapting strategies, and implementing quick
• lyExperienced in using Google Analytics, Excel, and social platform insights from LinkedIn, Facebook, and Instagr
• amAbility to work collaboratively across teams and with senior executive

s.Preferred qualification

• s:Creative thinking and problem-solving skill
• s.Experience in a similar industry or B2B environmen
• t.Strong organizational and project management skill
• s.Resilient, ambitious, self-motivated - hungry to grow and evolve in a fast-paced environme
• ntStrategic thinker with executional pow
• erResilient, not discouraged by trial and err
• orHas led initiatives with goal-oriented and measurable outcomes (not just task executio
• n)Enjoys autonomy and contributes to brand directio

Please refer to job description.