• Local SEO Strategy Development: Create and implement effective local SEO strategies tailored to the unique needs of each client.
• On-Page Optimization: Optimize website content, meta tags, headers, and images to improve local search visibility.
• Google My Business Management: Set up, optimize, and manage Google My Business listings for clients, ensuring accurate information and regular updates.
• Citation Building: Identify and manage local citation opportunities across relevant directories and platforms to enhance online authority.
• Content Creation: Collaborate with the content team to develop localized content that resonates with target audiences and improves search rankings.
• Performance Tracking & Reporting: Monitor, analyze, and report on the performance of local SEO efforts using tools like Google Analytics, Google Search Console, and other SEO software.
• Competitor Analysis: Conduct regular competitor analysis to identify strengths, weaknesses, and opportunities in the local market.
• Stay Updated: Keep ahead of industry trends, algorithm updates, and best practices in local SEO.
• Note: The Internet Marketing Specialist- Strategy Track is not a client-facing position

Zest Media Co. Pte Ltd is a new digital agency in Singapore providing expertise around SEM, SEO, SMM, Programmatic & Web Development. We are seeking an experienced SEO Specialist/Manager to join our team, with a strong focus on technical SEO, content writing, and backlink strategy to boost our online presence and search engine rankings.

1. SEO Strategy Development:

• Create and implement comprehensive SEO strategies that align with overall business objectives.
• Conduct in-depth keyword research to identify target keywords and content optimization opportunities.

1. Technical SEO Optimization:

• Ensure websites are technically optimized for search engines, including improving site speed, mobile responsiveness, crawlability, and indexability.
• Perform regular technical audits and work with developers to resolve issues related to site architecture, structured data, and canonicalization.
• Optimize robots.txt, XML sitemaps, and ensure proper internal linking strategies.

1. On-Page SEO:

• Optimize on-page elements such as meta tags, headers, URLs, and images to enhance search engine visibility.
• Implement schema markup to improve search engine understanding of the content.

1. Content Writing & Optimization:

• Develop and optimize high-quality, SEO-friendly content, including blog posts, landing pages, and product descriptions.
• Curate contents to ensure all content adheres to SEO best practices.

1. Backlink Strategy & Execution:

• Develop and execute a robust backlink strategy to increase domain authority and improve rankings.
• Identify and secure high-quality backlink opportunities through outreach and relationship building.

1. Analytics & Reporting:

• Monitor, analyze, and report on SEO performance using tools like Google Analytics, Google Search Console, and other SEO software.
• Provide regular reports on rankings, traffic, and conversions, offering data-driven recommendations for continuous improvement.

1. Competitor Analysis:

• Conduct thorough competitor analysis to identify strengths, weaknesses, and new opportunities.
• Stay up-to-date with the latest SEO trends, algorithm changes, and best practices.

1. Collaboration:

• Work closely with the account manager & stakeholders to ensure smooth execution of SEO strategies.
• Offer SEO training and guidance to other team members as needed.
• Excellent written and verbal communication skills.
• Strong analytical and problem-solving abilities.
• Ability to work independently and collaboratively within a team.